Phone Number List Marketing Software & Solutions

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In the example of our our fake company, ReachThem, we can have a quarterly content marketing OKR goal set up like this: Objective: Drive 500 sign ups from SEO Key results: Publish 5 use case pages, Publish 3 VS pages, Publish 50 SEO optimized blog posts The “objective” is the output we want to achieve. The “key results” are the inputs needed to hit the objective. You might ask, how do we know all of our inputs will create 500 sign ups? Well, I made that number up. But this all comes down to attribution more on that in the next section.

It will be hard to create clear OKRs when you’re first starting out. What you need is a lot of data to then create data-informed goals. For the example of ReachThem remember, I’m making this up, we can see that last quarter we drove 400 sign ups USA Phone Number List from SEO. So we need to double down on SEO. For this  quarter, we set the goal to 500 sign ups a 25% increase QoQ and made an informed assumption that our inputs will help us achieve the 500 sign ups goal. The thing with OKRs is that they are just guardrails to make sure we don’t lose focus during the quarter and remember why we are doing the things we are on a day-to-day basis.


It takes a skilled leader, with years of experience, to have a good eye for what the objective for the quarter should be. A content marketer shouldn’t necessarily come up with the objective. But they can help the leader figure out what inputs key results they believe will help reach the objective. The OKR is also known as a “stretch goal.” If you don’t hit 100% of the goal it’s okay. You’re not really supposed to hit, or exceed, the goal. Hitting 70% of the goal is okay, hitting 80% of the goal is good, and hitting 90% of the goal is great.